Our writing is one way for you to gain an understanding of who we are, how we think, and what our experiences have been. Here are several articles our clients have said were helpful to them.

Customer Value Governance: The Emerging Corporate Imperative
For companies with large, complex customer portfolios, maximizing customer value is the surest and safest way to create long-term shareholder value. Customer Value Governance is a strategy to achieve this corporate imperative.


Ageless Marketing
For many consumer-based companies, sales growth this decade will largely depend on older markets--people 40 and over who now represent the largest, most affluent age group in history. David Wolfe has spent nearly twenty years studying this age group. His latest book exhaustively reveals what's required to reach the hearts and minds of this new customer majority without compromising positions in younger markets.


Let’s Close The GAAP
Excessive reliance on GAAP financial statements does more harm than good. Investors are better informed when they know more about a company's future cash flow prospects than its current balance sheet value.


What Your Customers Can’t Say
Breakthroughs in brain science are challenging basic assumptions about consumer behavior. It’s time to re-write the rules of market research.


Listening To Customers
How well do we really listen to customers? An astonishingly high rate of new product failures suggests that customers say a lot that we don’t hear. Empathetic perception is essential for better understanding customer needs and desires.


Speaking With Customers
Marketing messages are dispatched in great hopes that they will connect with customers. But one never knows. Brain research, especially in the last decade, has revealed an astonishing amount of information on motivations, perceptions, emotions, and reasoning that can lead the way to curing the sagging productivity in marketing.


Avoiding A CRM Backlash
Is Customer Relationship Management just another buzz phrase for consultants to cash in on? If we keep it in perspective, CRM can be a useful methodology.


Brand Personality
Sensitive management of a brand's archetypal image is critical to the well being of a brand and key to reversing the tide of ebbing brand loyalty.